Top On-Page SEO Optimization Techniques for 2025

Driving traffic from Google Search to your website is very important to achieving success in blogging. Nowadays Google is giving more importance to On-page SEO. Although Off-page SEO is also essential, we cannot achieve/retain top rankings in Google without solid On-Page SEO. I am providing Top On-Page SEO Optimization Techniques for 2025.

The right ways to optimise On-Page SEO to increase organic traffic from Google in 2025.

What is SEO?

SEO means Search Engine Optimization. It’s important to rank your website in Google search.

What is On-Page SEO?

On-page SEO is the technique of optimizing the web pages of your website.

It is all about optimizing website posts or pages to help them rank higher in Google and other search engines.

On-page SEO optimization is the key to any website’s business success.

On-page SEO is the quickest and easiest way to optimize your website pages to get higher rankings on Google.

You also need to understand the basic difference between On-page SEO and On-site SEO and Off-Page SEO.

On-page SEO is all about optimizing your web page on your website.

On-site SEO is all about optimizing the elements of the whole website like HTML code(s), website speed, etc.

Off-page SEO is all efforts that you make to improve your site authority by linking to an outside website(s) by doing guest posts, Social media sharing, PR, etc.

In this case, you do not have to do with your website but you have to optimize your website by linking to other high authority websites and social media sites.

Significance of On-Page SEO

Unlike other SEO techniques, On-Page SEO is the key to getting your web page ranked fast or improving ranking.

On-page SEO can be done by optimizing webpage elements like Meta Description, Content, SEO title, etc.

That’s why you can improve these On-page SEO factors anytime. Once Google re-crawls your website your ranking will be improved.

This is the reason On-Page SEO is the most important part of SEO to get results. You should learn and practice to become a master at On-page SEO.

Top Factors Affecting On-Page SEO

Below are the various key elements of your webpage that you can optimize to improve your webpage SEO.

▶ Meta Description,

▶Page Content quality,

▶ Schema Markup,

▶Keywords,

▶Heading Tags,

▶URLs,

▶Internal links,

▶Page speed,

▶Images,

▶User-Experience, and

▶SEO Title

Top On-Page SEO Optimization Techniques for 2025 Are Given Below

To beat the latest Google Algorithms, you have to focus on the right practices to do On-Page SEO. Most of the optimization techniques will not work in 2025.

Hence learn below On-Page SEO optimization techniques.

1. Your Post Title Should Be SEO Optimized

If you want to drive more organic traffic to your websites and are not focusing on optimizing your web post titles then you will never be able to drive more organic traffic.

While writing the blog post title, you should make sure you are including targeted keywords at the beginning of the title.

The length of the tile should be restricted to 50 to 60 characters.

The title of the post should be very tricky or catchy to the people, who will find it interesting enough to be clicked. It will help to get a higher CTR on your pages.

Among all the On-page SEO this is the biggest factor to achieve the best CTR.

2. Write the SEO-Friendly URLs

URL is the initial point that brings the visitor’s attention to your blog post/web post.

By looking at the URLs, potential visitors to your blog post or web page; should be able to understand which type of information they will get.

You should include the targeted keywords in your URL.

Always try to include the target keywords at the beginning of the URL and try to keep it short so that people can easily remember it.

Avoid the use of special characters like commas, plus, colons, semicolons, brackets, question marks, underscore, stars, etc in your URL.

3. H1 tags / Single Heading to your blog post/ web post

Avoid keeping multiple headings in your post. You must have a Single H1 tag Heading.

Most of the themes in WordPress have a choice to keep the headline in the H1 tag. Otherwise, you can manually set the title to H1 tag by yourself.

Having multiple H1 tags may not harm rankings. However, it will not help Google to understand the correct topic of your post.

Hence, keep a single H1 Heading to your post and don’t forget to include the target keyword.

4. Include target Keyword or LSI keyword in the H2 and H3 tags

Besides the use of the primary keyword in H1 Tag, you can use the latent semantic indexing (LSI) keywords or you can use related keywords to the primary target keyword in H2 and H3 tags.

LSI (Latent Semantic Indexing) keywords are keywords that are conceptually related to your target keywords.

Technically many people in SEO still refer to adding related words and phrases to a page as “adding LSI keywords”. That helps Google crawler to go through your entire post.

5. For Better Engagement do Internal Linking

For Better Engagement of not only visiting people but also visiting Google crawler Internal Linking is a must. It is all about adding links for relevant posts and pages to your current web post.

Internal linking will help you to send more targeted traffic to the linked pages.

Users will also spend more time on your website as they will keep browsing the relevant linked pages.

By doing the Internal Linking, you will be able to increase the domain authority to the linked pages and also help to improve the overall ranking on Google and other search engine.

6. Write Engaging Meta Description  

To increase the CTR of your blog post write a good Meta description, which will help you to get more clicks to your website even if your website is present below your competitor websites in search engine result pages.

More often, Google used to show the metadescription data as part of your website listing in search results.

7. Optimize Names & Alternate Tag of Image  

Images play an important role on web posts and most of the time images are optimized for size and shape. However, beginners miss the important aspect i.e. ALT tag.

ALT tag plays an important role in increasing traffic from Google or any other search engine to your web-post. If you have appealing images in your blog posts and have properly optimized keywords on their alt tag, you will certainly get massive traffic from Google image searches.

Image names should be created keeping your targeted keyword in mind. Use the alternative text with each image used on your website pages.

Optimize all images on your website for Names, Alt tags, and caption.

8. Use of Primary Keyword in the initial paragraph and last paragraph of your web page

It is advisable to keep the primary keyword in the initial paragraph and last paragraph of your blog post/web page. This will help in getting top rankings on Google.

9. Keyword Density

Keyword density is calculated on the basis of the total number of times a keyword is used in your web page content and divide it by total number of words in that page content. Then multiply the result with 100 to get your keyword density percentage.

Typically, you should limit keyword density to 1% only.

Don’t overdo it and make sure you are using relevant keywords instead of repetitive primary keywords.

Keyword density is all about repeating the targeted keywords in your website content. But keep in mind don’t overdo it.

10. Your Website should be HTTPS (Secured Site) Version

Google is giving search ranking boost to websites that are secured i.e. Websites are on the https version.

The website which is on the http version is not secured. Hence, if you haven’t moved your website from http version to https version, do it now.

Most of the Web-hosting provider are offering free SSL configuration to the websites of their clients. So, Make use of it.

Security is a top priority for Google. Google invests a lot in making sure that services are used by industry-leading security, like strong HTTPS encryption by default.

11. Use of WWW Version vs Non WWW Version

From the day first, you have to make sure to choose only one type of www version. We need to be consistent with that and should go with only one version and later should be redirected (301 redirect) to the first.

While linking to our website pages, we should link using the preferred version of www.

Canonicalization is all about deciding whether we want to use the www version or non-www version for your website home and internal pages.

If you have decided to use the www version for your website pages, in this case, all non-www versions should be automatically redirected to their www versions.
When getting links to your websites, you should make sure you are using www with your website URLs, not the other versions (i.e. non-www).

12. In Blogging Content is the King 

As you know content is king in Blogging and website business. Hence, write High Quality and Unique Content.

High-quality content should be considered for your blog or web page, which is one of the most prominent and important On-page optimisation techniques. Simply copying and pasting will not work for On-page SEO optimization.

If you are copying others’ content, you are making a blunder yourself and you will also get penalized by Google for doing such plagiarism
practices.

With the latest Google algorithmic change in the form of Panda Update, Google has become very strict against the use of duplicate or low-quality content.

In recent times, Google has lowered the rankings of lots of popular websites as they were delivering scrapped content.

One of the easiest ways to improve your search engine ranking is to increase the length and richness of your content.

Make sure that each blog post is at least 1,000 words long. If you post shorter content, Google Search Engine will think you are trying to game their system and your blog will get flagged as spam. Not only will longer content rank better, but readers will also stay on your site longer.

13. Get Linked To Trusted Domains  

Adding the Outbound links to your web page is also considered one of the major ranking factors in on-page optimization.

If you want to get better search results for your keywords on Google, try linking to trusted domains that are highly relevant to your content.

Google maintains TrustRank for each website, which is calculated on the basis of who you are linking to and what kind of websites are linking to you. So whenever you link the external websites, make sure you link to websites and blogs that have good TrustRank in the eyes of Google.

14. Use Robots.txt File properly

The robot.txt file will save the waste of website bandwidth and crawling time.

Whenever search engine spiders come to crawl your website content and bring some budget in the form of a number of Web Pages to crawl and how much crawling time to devote, Robot.txt (with all lower case) file leads to better indexing.

15. Gauge Website Loading Speed 

Google search engine does not like to revisit and index your blog website if its response time is not good and it takes much time to load.

Similarly, users will also leave your blog webpage if it takes longer than 10 seconds to open. Make sure all of your website pages load within 2 seconds for better Google rankings and better user experience.

You can use the GTmetrix Tool to check your website or webpage Loading speed.

Read: Best SEO Strategies For Doing The Business of 21st Century

16. Ensure Your Website is AMP Friendly

Accelerated Mobile Pages (AMP) is an open-source project that aims to make the mobile web better by providing a framework for building content pages that consistently load fast.

Google is punishing the website’s ranking for not being mobile-friendly. Hence, you should check on your site home or if any of your web pages are not mobile-friendly. You can check here using the Google Page Speed tool.

Besides the Top On-Page SEO Optimization Techniques for 2025, you also have to learn the Off-page SEO strategies. These are applied after the implementation of On-page SEO strategies that will bring profound improvement in website ranking on Google.

FAQs About On-Page SEO Techniques