The basic purpose of SEO is to boost site traffic, which may be on-page SEO, off-page SEO or voice search optimization (VSO), these all will result in improving visibility and rankings of the website and will result in more traffic.
The first ranking page receives about the 33% of all clicks, and the top five listings receive more than 75% of all visitors.
Keywords are a powerful search-intention indication, and once the search results on a website rank higher, it will also have far greater trust than the results below it.
One of the most important objectives of SEO is to increase the visibility of the site on search engines.
This involves making it easier for users to locate the website when they are looking for information about what it has to offer.
Due to the increased use of digital mediums, there will be a severe loss of opportunity if the website doesn’t rank on the top-relevant search results.
The higher the rank, the easier it is for customers or users to find the website.
It is also important that the page load speed of the site, as page loading speed improves, and the bounce rate decreases, encouraging users to stay on the site longer. Over half of the customers expect a page to load in under two seconds, and long load times lead to lower conversion rates.
Now a day the complexity of search engines has increased dramatically. The aim of implementing and presenting the most compelling content for the searcher constantly alters their algorithms to accommodate both the location and method of search, which is now more than often happens on mobile, hands-free/tablets and on desktops etc.
The search results come in all forms (Text, Audio/Video) and sizes, and they vary greatly based on the searcher’s intention, the technology, and the place.
Now a day speech recognition accuracy of Google Voice is about 90 – 95% and it is available to millions of users collecting important data for Google.
In the year 2010, Siri was introduced, and then Amazon released Alexa to compete with Google.
According to Voicebot consumer survey data, voice search is widely used now and will continue to grow its popularity.
Voice Search Defined
Voice search was defined by Wang, Yu Ju and Acero in the year 2000. They define voice search as the technology underlying many spoken dialogue systems that provide users with the information they request with a spoken query.
Using speech recognition technology, as well as natural language processing algorithms, voice search systems are able to accurately translate and interpret the query sent in to locate the answer on the internet, which is then communicated back to the user.
How Voice Search Optimization is Different from Search Engine Optimization?
a) Stronger intent
Voice search brings strong intent into the play.
The direct speech of the user expresses strong intent more forcefully.
When people search for the “camera,” you would have no way of knowing whether the searcher was wanting to purchase a camera, get one fixed, or was merely browsing for stock photos of cameras. This is where natural voice search comes to play and now it is all in the conversational query.
The majority of voice search questions begin with who, what, where or how. The nature of voice search inquiry can provide insight into the level of intent.
The voice queries begin with the WHO, WHAT, WHEN and WHERE denoting that user is interested and ready to act.
b) Voice Search is More Conversational
As per research voice partners are addressed like they are dear companions, as indicated by 41% of people who use them.
For example, if a user is looking to buy pizza in New York, they simply type in Best Pizza in New York. Some people, on the other hand, tend to naturally become more conversational when utilizing voice search. And questions may go like this instead “Where in New York can I get the best pizza?” or “Best pizza store in New York?”
c) Voice Search and Local Impact
The increased use of mobile has changed the game of SEO. Mobile devices are routinely and more widely used for voice searches. It is three times more likely than text search to be local.
Furthermore, the majority of smartphone searches are also local in nature.
Using voice search, users typically put queries to locate small businesses that are “near me”. Due to this local businesses also gain additional benefits since customers may use voice search to find them and then get directions to the location.
When doing a voice search on a mobile device, Google already knows the user’s location. In fact, the majority of voice searches occurring on smartphones are local.
For example, a gym near me or a ladies gym near me is voice searched by many people to locate the Gym nearby location of their residence.
As the voice-based search queries and their percentage are increasing, you have to keep your blog post optimized for voice search.
How to do Search Engine Optimization for Voice Search?
Now a day smartphones, tablets, wearable electronics, digital assistants, desktops and laptops are all equipped with voice-assisted search technology.
Optimizing the content for the voice search is purely based on the understanding of how people search by voice, and how the technology responds to their queries online, to create the answers that search engines want to serve and what people expect to receive the answer from Google search Engine.
1. Your Approach should be talkative conversational
People do voice search in a different way than regular, type-based search.
Voice searches by the people are often longer than text-based counterparts: Four-to-five in length Keyword.
Voice searches usually start with Who, What, How, When or Where.
Most of the time intent of the voice search is also clear i.e. people want to something buy or want to know something specific.
Such valuable information gives clues to us about the intent of the search: Is the user just researching the product, or user’s intent is to buy the product?
How does this help you better comprehend the language of voice search? You can optimize your content in accordance with the “typical” voice search format.
To make this work for your online journey of blogging or Marketing products, you need to know what your customers are asking about your industry’s products and services.
Spend some time listening to what they have to say online to figure out what kind of content you need to create. The next step is to investigate long-tail keywords and create a voice search-specific keyword list.
Your content will more likely be served to them on their preferred devices if someone chooses to search by speaking.
2. Favorite Voice search Keyword “Near Me”
People search most of the time to find anything near them.
The “near me” is a favourite voice keyword used most of the time by many people. This is because more people are using location-based searches to find places where they can buy or do something right now.
Update your online business information, including addresses, phone numbers, hours, and any other information that people typically expect to find, in light of the volume of “near me” searches.
This is a great place to start because Google probably pulls information from your Google My Business listing first.
Then, see if the same information is available on your website. You run the risk of offending potential clients or, even worse, of not showing up at all if the information you provide about your business is incorrect or missing. However, accurate information about your company makes it much simpler for search engines to display your information whenever it matches a “near me” query.
3. Take a look at the customer journey
Understanding where voice search fits into the customer journey is critical when learning the language of voice search.
Today, rather than discovering a new product or service, voice search is typically used to complete an action (like calling a business or getting the weather forecast).
However, consumers who use voice searches are looking for product and service information. When it comes to creating content that can “be the answer” to your customer’s questions, it helps to recognize the value of voice search.
Going one step further, it can be helpful to consider the entire process that follows the initial response. For instance, how can you successfully guide a potential customer to your website from search engine results to learn more?
After they have obtained the information they required, is there a way to entice them to visit your location? The key to marketing success comprehend the entire customer journey that results from a voice search.
Conclusion
Voice search is still a relatively new technology in terms of frequency and application. However, focusing on the long tail keywords, with high-intent words like Who, What, How, When or Where and focusing on the favourite keyword “near me” will help you for voice search optimization for a blogging site or website.
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