Advertisments are non-personal presentations of an idea or a product. Advertisement Kya Hota Hai iska matalab hai ki – Vigyaapan kisee vichaar ya utpaad kee gair-vyaktigat prastuti hai.
Do you want to become an internet business expert then you must understand various types of online advertisments.
Due to the fast changes in technology, fashion and the taste of customers or consumers, the way the advertisement is also changed. In other words, it evolved through the integrated marketing communication mix with the creator’s role.
Online Advertisments
The Internet facility was developed in early 1960 in the USA, where the US Department of Defense saw it as a means of supercomputer communication for researchers and military facilities across the country. Until it was commercially exploited in the 1990s, the Internet remained a relatively obscure network of linked computers – mostly by academics, military researchers, and scientists around the world to send and receive electronic mail, transfer files, and find or retrieve information from databases.
At present, the Internet is the fastest-growing medium in history, it offers incredible opportunities for a wide range of people in both business and advertising.
For advertisers, there is a whole new world of potential customers and become a global village.
The use of the Internet is a new way for advertisers. Ads on the Internet can take a variety of forms and shapes.
Advertising on the Internet can be classified as websites, banners, buttons, sponsorships, interstitials, Meta ads, classified ads, and email ads. Etc.
Websites
Some companies consider their whole website as an ad.
However, a website is more than an ad.
It’s an alternative location where customers, prospects, shareholders, investors, and others can come to find out more about the company, its products and services.
Some companies use their website like an extended brochures to promote their goods and services. Others treat their website as an online catalogue store, conducting business right on the Net. Still, another website act in information and entertainment provides.
A website typically consists of a home page and an indefinite number of subsequent pages that users can visit for further information.
A web page refers to a single HTML (hypertext markup language) file, which, when viewed with a browser, may actually be several screens long.
A large website may have hundreds of these pages of information.
This means the site contains hundreds of different documents of various lengths (from 1 to 10 or more screens), each probably covering a different subject.
Banners
The ad banner is the basic form of web advertising.
A banner is a little billboard that spreads across the top or bottom of the Web page.
Check out this banner ad as an example:
Buttons
Buttons are similar to banners. They are a small version of the banner that often look like an icon and usually provides a link to an advertiser’s home page.
Since they take less space than banners, they are less expensive.
Check out this Button ad as an example:
At present one comes across larger banner ads that can dominate the screen or even provide television commercials. When users click their mouse pointer on the banner, it sends them to the advertiser’s site or a landing page.
Sponsorships
Sponsorships are a form of advertising on the internet that is getting popular as the sponsorship of Web pages.
Corporations sponsor entire sections of a publisher’s Web page or sponsor single events for a limited period of time, usually calculated in months.
In exchange for sponsorship support, companies are given extensive recognition on the site.
Sometimes an added value package is created by integrating the sponsor’s brand with the publisher’s content.
For instance, a Web page on the Olympics or Cricket some other sports can be sponsored by a business firm.
Interstitials
This is a dynamic form of Net advertising. It is a catch-all term for a variety of animated ads that pop up on the screen while the computer downloads a website that the user has clicked on.
There are many types of interstitials including pop-up windows, splash screens, superstitials, etc.
Meta Ads
Used in search engines (such as Yahoo, Google, etc.), a meta ad is an advertisement displayed on the results page of a search, specific to the searched item.
Meta ads are also referred to as keyword advertising.
This method enables an advertiser to target a specific audience.
Advertisers can pay search engines to display their banners only when relevant keywords are searched for by a user.
For example, if a user searched for the term “handicrafts and handlooms”, the Meta ads displayed might be for handicrafts and handlooms items only.
Classified Ads
Another growing area for Internet advertisers is classified ad websites. Some of these websites offer free classified advertising opportunities because ad banners of other advertisers support them. They are similar to newspaper classified ads.
You can search for homes, cars, jobs, toys, cinemas etc.
E-Mail Advertising
In E-Mail, Advertising advertisers can send e-mail advertising to customers who have asked for it.
It is similar to direct mail advertising, and therefore, it is the most effective form of internet advertising. However, there is too much spam via e-mail.
Spam refers to unsolicited, mass e-mail advertising for a product or service that is sent by an unknown entity to e-mail addresses.
Check out this E-Mail Advertising ad as an example:
Video advertising
Video advertising is now considered the latest media of advertising.
Under this method, video-cassette ad films are prepared and YouTube videos are more and more popular nowadays.
Internet advertising advantages and disadvantages
Advantages of Internet Advertising:
1. Interactive Medium:
It allows consumers to directly interact with an advertiser, thereby establishing future
2. Enormous Audience:
With an audience of about 500 million people worldwide (some estimates put the figure relationships at 1 billion people), the internet is the only true global medium, providing information and commercial opportunities that are immediately accessible around the world.
3. Immediate Response:
Products and information are available on demand made by the consumer, thereby, providing instant feedback for the advertiser.
4. Selective Targeting:
Advertisers can reach the right target audience, especially through Meta ads.
5. Proximity to Purchase:
It may be the greatest advantage of Internet advertising. Purchasers can be targeted right whether they are, right at the moment when they are considering making a purchase.
6. Provides In-depth Information:
The Internet provides in-depth information about a company and/or products. Commercial websites provide detailed information about products or services to Internet users seeking information.
7. Reaches Business-to-Business Users:
The Internet medium can reach B2B users when they are still at work, not only business-related information but also consumer products advertising while they are working.
Disadvantages of Internet Advertising:
1. Lack Mass-Media Efficiency:
The Internet is not a mass medium as in the case of radio and television. Therefore, it may never offer mass media efficiency. Most marketers in developing countries like India may find it too complex, too cluttered or not worth the time and effort.
2. Slow Downloads:
The downloading of websites is very slow in many parts of the world. The ads that pop up in between only irritate Internet users.
3. Problem of Spamming:
There is too much Spam via e-mail. Therefore, e-mail users do not consider going through even responsible ads.
4. Problem of Online Purchases:
Most consumers would like to physically inspect the goods before purchases. Therefore, they may not place orders online. Again, most people do not believe the internet is a safe place for financial transactions.
Conclusion
If you want to become an internet business expert then you must understand the above-given of online advertisments. That will help you generate tons of Money from your online business.
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