How does a search engine work? What helps the website to rank top in search engines? How can your website become a Cash-Cow for you? These are a few questions present in every blogger’s or businessman’s mind when he starts his online journey.
If you really want to be successful in online blogging or business then only creating the content on the website and publishing the blog pages will not lead you to become a successful blogger or businessman.
You must understand different things like, How to choose a good blogging topic? How to do keyword research? How to write good and rich content for your blog? How to follow best SEO practices? And indeed, you must know how your website will rank first or in the top ten results in search Engines.
Search engines are experts in reading and understanding the websites’ contents and gathering information about a website. Whenever the user puts the query or question in the search engine, Search Engine read the question and then starts finding the most appropriate matches throughout the online network or its own database and then lists it on the search engine in front of the user. This is a very simple explanation for how the search engine works, but in reality, it is a very complex process performed by Search Engines.
Therefore, it is a prime need to optimize a website to make it search engine friendly. This will facilitate bringing a website to the top search results. Basically, search engines are not any human or person, but Search Engines are robots. The search engines are also called “crawlers” or “spiders”.
The crawler or spiders crawl through your blogging or business website and analyze the webpage information for targeted keywords, evaluate the correspondence between the webpage and search criteria, and then they convert accessed information in a specific format in their database.
WebPages in response to search queries, contain the most relevant information, from the index database and are presented in the form of precise summaries with hyperlinks to corresponding websites.
Google, Yahoo and Bing are major and frequently used search engines. These search engines bring a significant amount of traffic to our websites and make them profitable to us.
Hence in my previous blogs, you may have noticed that I emphasize the best SEO practices. That should be followed for your website by keeping these major search engines in mind.
Google is the most popular search engine among all other search engines, because, it provides comparatively better search results and covers a vast majority of the market share worldwide. Most of the searchers prefer to use Google for searching information on the internet.
These major search engines provide some extra features like e-mail account openings to users, news, and different types of applications. Such additional features attract an increasing amount of users to use their search engines.
Google, Yahoo and Bing are the major search engine used worldwide for searching various queries. Hence, your website should be very much compatible with their algorithm to top rank the website in the crowd. If you manage it then your website will be Cash-Cow for you.
It is imperative to understand these Search Engines.
GOOGLE SEARCH ENGINE:
Google started in January 1996. It was the result of a research project by Lawrence Page and Sergey Brin; two PhD students at Stanford University, California, USA. The name “Google” originated from the misspelling of the word “googol” which means “A very large number. In other words, Google means “a numeral with one hundred zeros after it” which is designed to handle a large amount of information by this search engine.
Initially, Google ran under the Stanford University website, with the domain google.stanford.edu. Google appeared with the registered domain name on September 15, 1997, and officially Google was incorporated on September 4, 1998.
Some basic information about Google Search Engine:
URL : https://www.google.co.in
Type of Search Engine: Crawler-based search engine
Name of Google crawler: Googlebot
Position among Search Engines: First
Available Language: 133
Googlebot is nothing but software used to crawl websites/web pages. It is very advanced in searching software and searches most kinds of websites including the blogging website to small, medium or large corporate websites.
Google algorithm determines how many web Pages/websites to be crawled during each visit to your website. You or anybody cannot offer payment to Google for increasing crawling frequency on your website. This is a good thing for a small blogger like you and me.
The Googlebot investigates available websites and records a brief description of the website in search engine databases. When a user enters a search query in the search area and hit the search button, it provides the most relevant search results by gathering information from the databases.
Google can deal with a large number of parameters on your webpage but Google also recommends keeping parameters short and few in number on your webpage.
For indexing the website in Google, it has some guidelines or we can say some parameters, that must be considered while preparing and publishing your post or products or web pages on your website.
Things to be checkout while preparing for indexing in Google Search Engine.
DESIGN AND CONTENT
Site hierarchy: On your website ensure that each webpage desired to be indexed shall be reachable for Google crawler(s) at least once through a text-based link. The hierarchy of the website should be clear and understandable by Google crawler.
Web Page or post under construction: The webpage or post you are writing which is under construction should not be submitted for indexing.
Quality content: You must provide unique and quality content on your blog site.
Links: External linking websites should be reasonable and relevant to the content you are writing in the post or website.
Title and Meta Description tag: Information under the Title tag and Meta Tags should precisely describe and it is aligned with the post webpage.
Images: Use the minimum number of images to describe the contents of your website. Images should be properly labeled. Images should be avoided for navigation purposes because Google crawlers cannot follow images for navigation purposes. However, it is suitable for user easy interface. Image size should be small for fast downloading your webpage on all interfaces like desktop, Laptop, mobile etc. because heavy images affect webpage loading time.
ALT Tag: Use ALT tag to describe what is image about.
Non-friendly items: Flash, frames, DHTML, JavaScript, and cookies might give trouble for the Googlebot search engine or other search engines to crawl them. It is recommended to avoid using them. If it is extremely necessary then use minimal.
File Size: Google recommends using a webpage (HTML-based) size of 150kb. So, keep your file size small as possible.
URL: URLs should be small, concise and simple because it is easier to crawl by Googlebot.
TECHNICAL SUGGESTIONS
Appearance: Ensure that your webpage or posts appear properly in different types of browsers.
Server response: Check the server response of your website. Make sure that the server response is good and that it does not respond with 400, 401 and 500 errors. Time out/ slow server presents poor indexing.
Submit Sitemap of your website: XML sitemap of your website should be submitted to help Google to find webpage(s) that are ready for crawling. Sitemap length should not exceed more than 5000 URLs.
Ensure your website is discoverable: Submit your website to Google, and link it to other already indexed websites. These factors make websites discoverable for Google.
Files and directories: Keep the files and images in an organized manner. This can be done by keeping the same types of files and images in the same directories.
robot.txt: Use the robot.txt to direct the Google crawler that which web pages, posts, or directories should/should not be crawled.
CMS: Ensure that the CMS-created webpage, contents and links on your website are crawlable.
Page loading time: loading time should be as short as possible. It should not go beyond 9 seconds to load your website; because Googlebot will not crawl or crawl your webpage and traffic will also affect badly due to high loading time.
HTML Tags: Ensure that the HTML codes you are using on your website are complete i.e. all paired HTML tags are closed, and the correct webpage with the correct link is used.
QUALITY MEASUREMENTS
Crawling Frequency: Crawling Frequency depends on factors like the number of parameters in the URL, the rank of the website and links to the page.
Keyword stuffing: Keyword density should be 2% to 3% of a page, i.e. avoid Keyword stuffing.
Bad links: Avoid bad links to your posts.
Clocking: Your website content should be dedicated to a particular topic and you should not present different content to users and search engines.
Links on website: Do not give excessive external links to your website Google crawler can consider it as spam. Link only those webpage to websites that have quality and relevant content.
TOOLS FOR SEO CAMPAIGN
Numbers of tools are available for SEO campaigns. Some tools are free and some are priced. Some most popular and frequently used tools among SEO experts for SEO campaigns, which are free are given below.
Read More: Best SEO strategies for doing the Business of 21st Century
Google’s Useful Tools for SEO
1) Google Webmaster Tool
Google Webmaster tool is free for (Search Engine Optimization) SEO campaigns. It helps in the website indexing and ranking. This tool provides detailed information about websites that how Google interacted with their websites.
It also presents handy information about websites like contents, Meta tags that are either too long or short; as well as information about duplicate contents. Moreover, it also allows finding out what search queries lead searchers to a specific webpage. The following services can be availed using the Google Webmaster tool.
i) Identifies issues related to Title and Meta Tags.
ii) Help to upload Sitemap.
iii) Help to generate and Analyze robot.txt.
iv) Identify broken Links
v) It removes undesired webpage(s) from Google search results.
vi) Find out search queries used to lead searchers to any specific webpage.
vii) Notify about violations of Google guidelines like file size, and malware.
viii) How Google crawler interacted with a website can be understood using this tool.
2) Google Analytics Tool
Google Analytics Tool provides information about incoming traffic on the website.
i) Google Analytics Tool offers the following services.
ii) Facilitate to review of the impact of any optimization effort on the website.
iv) Geographical distribution data.
v) Ranking of a particular webpage of the target website.
vi) Google Analytics Tracking for Adobe Flash.
These features of Google Analytics track how website users behaved and interacted with the website.
3) Google AdWords
AdWords is a Google tool for the advertisement of products and services. Those who do not want to go for SEO to become visible in search engines use Google AdWords tool for promotions. Businesses pay for advertisements but in return, they do not have to wait to appear in the search results, especially in Paid results. Google’s AdWords program allows businesses to pay to appear in search results. It includes national, local and international advertisements.
It offers PPC advertisements where advertisers choose the keywords that want to trigger for their ads. These results are displayed separately from the organic results or on the right side in the highlighted box. Google orders these paid results on the bases of other advertisers’ bidding and quality content. However, for small website owners or bloggers no need to worry about it because organic search results are more useful and last long in the journey of blogging.
i) The Google AdWords campaign offers below benefits
ii) Unlike organic results, submitted ads appear immediately in search results.
iii) Ads can be changed at any time; it allows changing keywords to boost your business.
iv) Keyword tool of Google AdWords allows keyword discovery for PPC campaigns. This tool is helpful, especially at the start of ad promotion. It also helps when it is needed to find better keywords when chosen keywords are not much rewarding.
3 thoughts on “Know the Google Search Engine for Successful Online Business in 2023”
Comments are closed.