Serpstat Review: #1 Affordable SEO Tools Kit in 2023

Do you want a competitive edge over your competitor, and want to outperform your competitor, then you must have a Sepstat SEO Tools Kit. Serpstat is a great SEO toolkit that helps you do everything from Keyword research, PPC, Domain analysis, missing keyword analysis, backlink analysis, etc. Serpstat is one of the most excellent affordable tools that have an edge over the Ahrefs by quality and an edge over Semrush by Price and quality both.

If you are thinking to get a good competitor research tool that won’t break the bank, I strongly suggest you need to read this post on Serpstat.

I’ll be listing all the features, and comparing them with Semrush SEO Tools, the pros, and cons of the product.

Making use of such SEO tools, in your blogging career saves a lot of time, and money and maybe years of struggling to make decent money out of blogging.

Serpstat is one of the most affordable SEO toolkits that you can find online. It is growing rapidly as one of the best competitor research tools in the market. It’s gaining lots of attention in the SEO industry due to various high-quality features offered by it for an affordable price.

What is Serpstat?

In 2013, Serpstat was founded as a keyword research tool and it has grown into an all-in-one Search Engine Optimization toolkit (SEO Toolkit).

In simple words, Serpstat is an SEO Toolkit and it has been used as a growth hacking tool for SEO, PPC, and content marketing by many people all over the world.

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Serpstat offers a wide range of tools and features including;

Site Audit

Page Audit

Backlink Analysis

Competitors Analysis

SERP Crawling

Keyword Research

Keyword Rank Tracking

Keyword Clustering

Text Analytics and many more

Is that Serpstat good as compared to Semrush?

Definitely Yes, Serpstat currently has around 6.5 billion keywords in its databases.

The keyword database of Serpstat is consistently growing day by day.

Below are some interesting numbers about Serpstat.

230 Google databases

4.01 billion Search suggestions

9 Yandex databases

6.46 billion Keywords

1.35 billion Keywords in SERPs

1.29 billion Domains

41.5 million Ads

Joined 862,749 professionals

So what are you still waiting for?

Click here to try Serpstat FREE TRIAL for 7 days

With this 7 day’s Free Trial of Serpstat, You will get following

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Comparison of Serpstat with Semrush

Serpstat is power loaded with dozens of features and it is helping many people to plan out SEO strategies rapidly and effectively.

Below is a comparison table where the awesome features of Serpstat and Semrush are compared

S. No.Serpstat FeaturesSemrush Features
1Keyword researchKeyword research
2Backlink AnalysisBacklink Analysis
3On-page auditsOn-page audits
4Rank trackingNot available
5Market IntelligenceNot available
6Competitor analysisCompetitor analysis
7Paid advertising analysisNot available
8Content marketingContent marketing
9Access to reportsAccess to reports
10Track keywords and domainsTrack keywords and domains
11Access to Domain vs. Domain comparisonAccess to Domain vs. Domain comparison
12Pricing plan (Monthly):
Lite Plan – $55.00Not available
Standard – $119.00Pro Plan $119.95
Advanced Plan – $239.00Guru Plan $229.95
Enterprise Plan – $399.00Business Plan $449.95

So what are you waiting for?

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Read: How To Use Semrush Keyword Magic Tool For Getting More Traffic And Money Generating Keywords?

Some important features of the Serpstat

Website audit

All types of technical and SEO-related issues on your website can be easily identified and fixed by using the Serpstat site audit feature.

When you perform the website audit using Serpstat, it will let you know the overall health of your website. Serpstat also helps you to perform a single separate page analysis to find any on-page SEO mistakes and suggestions for fixes.

Serpstat will let you know you’re on-page SEO aspects of the site like page errors, meta description errors, header tag usage, page speed, duplicate content, duplicate title, redirections, accessibility, and much more.

Depending on these various factors, Serpstat gives an SDO score for your Website. SDO score between 80 to 90 is considered good for Website. If your website’s SDO scores are below this range then you must implement suggestions given by Serpstat in an audit report. The Serpstat tool will give you various suggestions to improve the on-page SEO and usability of the audited Website.

Serpstat will also provide the entire audit report in pdf format, it will help you to email this report to your customers if needed.

What kind of errors does Serpstat detect?

Below are some of the errors you can easily detect using Serpstat;

Serpstat will let you know what is causing the slow loading time of your website pages and will suggest how to fix it So that you can quickly fix them to improve your site speed.

It will detect Indexing related issues like not indexing pages, crawling issues etc.

It will show the page status codes, redirect issues like 301 redirect issues and other redirect-related issues.

Missing Titles and Headings, lengthy titles and headline-related issues.

Issues related to Meta tags i.e. missing meta tags, lengthy meta tag issues etc.

Issues related to Backlinks i.e. toxic links, broken links, etc.

Keyword research analysis

For writing the blog post you can find the competitive keyword using Serpstat. Once you write the choice of the keyword in the keyword search box, it will show you the search volume of the keyword, competition, CPC and related keywords.

By using this data you can decide which keyword is best suitable to use for writing the blogging post.

It also suggested some of the ad keywords, which will be helpful for targeting the keyword in advertising campaigns.

Domain analysis

Using Serpstat, we can do the competitor keyword research, for enter, the Name of the domain and the domain analysis tool will result in all the keywords that the blog/site is ranking for.

When you place the complete name of your competitor’s site Serpstat will show you the various good keywords from the competitor’s site. You can consider the top 10 to 15% low competition keywords from a competitor site. Using this analysis you can use the low competition high volume keyword for writing the blogging post.

Serpstat will also show the list of the top pages ranking on the competitor’s site.

Serpstat will also display the number of backlinks and referring pages a domain has. It will also display the organic traffic trend graph and also the top competitors for the site in SERPs.

After looking at the overview of the site, you can check these individual modules and dig into the data further to analyze more.

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Missing keywords analysis

Using the analysis of the missing keywords, you can discover a list of keywords that the competitor’s site is missing to use them. In this case, you have an opportunity to use them in your blogging post to outrank the competitor in Search Engines.

While you are writing your blog post, choose the top 5 competitor results for your keyword, then research for their missing keywords and use keywords that your competitors missed in your content.  

In this way, you will get a competitive edge!

SEO research analysis

By doing SEO research with Serpstat, you can find which are all the keywords that a site is ranking for. Using the particular page URL, you can also find its position in Google Search, besides that, you will also find the keyword volume, position, CPC, etc.

This is very helpful in the case of mugging keyword data from your competitors and getting a head start on your new blog.

Serpstat has been periodically adding more and more country-specific Google databases to their tool. That helps you to target the country-specific traffic on your blog post or site.

Keywords results of the tool can also be sorted out and filtered based on the below-given aspects.



Competition level (Keyword difficulty)

Number of words in a keyword (Short keyword or Long tail Keyword)

Search volume according to Google Adwords

Domain’s position for a keyword

Number of results

Special elements in SERP

Misspelt keywords

Duplicated positions


Using Serpstat, you have a choice to add filters to your search, specifying the conditions like ‘AND’ or ‘OR’.

This feature of Serpstat is very commanding and powerful than any other competitor research tools present in the market like Semrush.

Additionally, you can add as many conditions as you want, to find the desired keyword results to use in your blog content. Serpstat’s keyword filter feature is a powerful feature, that helps you do better keyword research.

Once you master this art of drilling down the keywords using these keyword filters on Serpstat, then no one can stop you from ranking higher in Search Engine.

Besides the competitor keyword research feature of Serpstat, SEO tool of Serpstat also comes with domain vs domain features.

Now, you can compare multiple domains with regard to their keywords and the traffic they’re getting.

This tool is exceptionally advantageous in the event that you need to rank for the keywords that your competitor is positioning or focusing on, yet you’re not.

This is an extraordinarily strong component in knowing the subjects you really want to cover to contend with your competitor.

It offers you a tree view which assists you with really looking at your page’s positions in Search Engine. Further, you can develop your page that is simply behind the main page.

So what are you waiting for?

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Using, Semrush and Ahrefs SEO tools only displays the top pages, for knowing the keywords of these top pages, you need to further investigate them individually.

However in the case of Serpstat, the top pages, and their keywords are displayed on a single page in a tree view, i.e. Serpstat SEO tools are user-friendly.

PPC Research Analysis

PPC research analysis is very important for those who’re running Google ads or Social media ads.

PPC research Analysis will explain you paid competition of particular keywords, which helps you to discover your competitors’ paid keywords and ads.

Using Serpstat PPC research Analysis also helps you identify gaps in your own PPC campaigns so you can save time and money.

The PPC research feature of Serpstat works very similarly to SEO research.

However, this is powerful and has the additional benefit of capturing all the keywords your competitors are targeting for running their paid campaigns on Google AdWords.

While doing PPC research, the domain vs domain feature is also available with Serpstat. It helps to compare two or more domains with regard to their targeting and traffic. This feature is primarily beneficial if you are driving paid traffic to your landing page or your blog.

Text analytics tool

Text Analytics is a part of the keyword clustering on Serpstat tools. Text Analytics provides you with an in-depth content analysis of your website along with your competitor’s sites for a breakdown of analyzed page optimization. In other words, Text Analytics helps you to easily optimize the content on your page to rank for a group of clusters instead of keywords. It helps you semantically optimize your page for higher search engine rankings. Text Analytics will provide you with a ton of highly relevant keywords to use within your blogging content i.e. at title level, H1 level and body text level.

As you can see above, once you launch “Start analysis” using the Serpstat Text Analysis tool, you’ll get a bunch of keywords that you can use within your text i.e. title, H1, Paragraph level etc.

Overall, Serpstat’s Text Analytics tool helps you easily optimize your existing pages in a better way to get higher rankings in Google Search.

Backlink analysis

Backlinks are the key to any website. If it is managed properly with a competitive edge over the others then you will be a winner in the race of online journey. Serpstat will help you with the backlink data of a domain.

Backlink analysis using Serpstat is easy and will show your site score as Serpstat Domain Rank (SDR). Web pages are scored based on the quality of the backlinks they have. A higher SDR score means good quality backlinks your site/page has.

Using this tool you can find the anchor text of the backlinks of any domain. It also displays the top pages of a domain with regard to the backlinks. This information will help you to use your competitor’s information to improve your backlink score.

Rank tracker

Rank tracker helps you track your domain for the keywords. This feature of Serpstat will be very helpful to keep track of whether your link-building efforts are giving you any fruitful results or not.

The ranking information of your site is displayed in the graphical view. It also shows the top gainers and losers’ information. By looking at this you can precisely decide what content on your site is performing well and what needs improvement.

Rather than buying a separate tool like SERP book for tracking your keywords, this inbuilt feature seems to be a viable option.

Overall, Serpstat gives you the right of entry to 5 amazing tools ranging from keyword research; site audits, backlink analysis, and rank tracking, to competitor research to quickly get a good search ranking.

Serpstat Pricing and support

Serpstat is a reasonably priced SEO toolkit that provides you with the following pricing plans.

1. Lite

2. Standard

3. Advanced

4. Enterprise

Monthly pricing plan details are given below.

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Being our reader you can grab a 20% discount on their annual pricing packages. Here are their pricing options (20% OFF).

Lite Plan – $55.00

Standard – $119.00

Advanced Plan – $239.00

Enterprise Plan – $399.00

CLICK HERE to grab a 20% discount on the annual plan of Serpstate.

The details of Serpstat plans:

1. Lite ($55/m with Yearly Subscription)

This plan is suitable for new bloggers.

This is the starter plan from Serpstat which comes with support for 4,000 queries per day, 10,000 results per report and 15,000 tracked keywords.

You can audit up to 150,000 pages with this plan which is more than essential for the price.

2. Standard ($119/m with Yearly Subscription)

This plan is suitable for a growing blogger who would like to take his blogging career to the next level.

This plan comes with 5,000 queries per day, 30,000 results per report, all the premium features like cluster research and missing keywords analysis, access to API, and 60,000 tracked keywords. You can audit up to 400,000 pages with this plan.

You can add up to 3 members.

3. Advanced ($239/m with yearly subscription)

This plan is suitable for small businesses and agencies.

This plan includes everything from the ‘Standard’ plan and you’ll get 8,000 queries per day and 50,000 results per report. You can audit up to 1,250,000 pages with this plan.

You can add up to 5 team members to your account.

4. Enterprise ($399/m with yearly subscription):

As the name suggests this plan is useful for agencies.

This is the expensive plan from Serpstat which gives you access to everything from the ‘Advanced’ plan and you’ll get 12,000 queries per day and 75,000 results per report. You can audit up to 2,500,000 pages with this plan.

You can add up to 7 team members to your account and you’ll also get access to white-label reporting.  

Companies used Serpstat

Serpstat SEO toolkit is used by more than 5000 plus companies like Rakuten Viber, Samsung, Uber, Philips, Shopify, Deloitte, YVES ROCHER, LOREAL, Lenovo and many more.

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Serpstat provides the additional features

Local SEO

Serpstat listing and reputation management tool optimizes local SEO efforts by providing a single dashboard for all locations owned by a business with the cost of $20/location.

Awards & Recognition


Who can Benefit from Serpstat?

Anyone who wants to make money from their website can benefit from Serpstat. That may be bloggers, small business houses, Digital marketing agencies, In-house SEO teams, Large enterprises etc.

Serpstat Review

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Pros and cons of Serpstat


It is an affordable all-in-one SEO toolkit.

It is more inexpensive than the Semrush, Moz and Ahrefs SEO ToolKit.

Very easy-to-use interface for newbies to SEO experts.

And many more benefits as compared to other SEO Tool providers.


I do not find any particular cons for Serpstat. However, if Serpstat could have provided a free lookout time of up to 25 days then it could have been better for newbies.


Serpstat is a really great affordable SEO toolkit to analyse your website and spy on your competitor strategies and hack your way to blogging success.

Serpstat’s proven Track Records

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Serpstat extension

Serpstat extension is also available on Browsers like Chrome, Firefox and Opera.

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